One of the Greatest Fears of a Franchisor is for a New Location to Struggle and get off to a slow start.
A struggling new location is a major concern for the franchisee and the corporate team for many reasons:
- They require an extraordinary amount of corporate resources and training
- Poor validation to prospective franchisees could slow the growth of the network
- May have a negative impact on customer service, the quality of the product or service offered and produce poor morale