Local Store Marketing Programs & Services That Will Deliver Customers To The Door!
We can help your new locations become successful faster and your current locations achieve higher customer counts and sales. Tested and proven for over 28 years with more than 6,000 franchisees.
Grand Opening Programs
Local Store Marketing Programs
Additional Services
Opening Launch & Grand Opening Program
Local Store Marketing Programs – Marketing Road Maps to Growth
Expanded Marketing Services
Complete Marketing Plan Tailored to Each Franchisee’s Market Area
- Media Analysis, Summary and Options
- Media Plan, Marketing Calendar,
and Budget - IMS places the media, coordinates artwork
- Field Marketing Guidelines – “How to
market your location outside of the location” - Weekly Marketing Coaching Calls
3-Month Opening Launch & Grand Opening Plan Includes
- Pre-Opening and Soft-Opening Phases
- Grand Opening Event and Promotion
- Extended Post Grand Opening Phase
Proven Value, Benefits, and Results with IMS
- Many locations have achieved 62% higher
customer counts and 44% higher sales - Minimize wasted advertising expenditures
- IMS manages entire program, requiring
minimal time by corporate staff and franchisees
Local Store Marketing Programs for Current Franchisees
- to generate new customers
- recapture former customers
- take customers away from the
competition and - build or re-build the customer base
- "Life Raft" Marketing Program for
under-performing locations that need
immediate success
- Grand Re-Opening Programs for
transfer or remodeled locations to
recapture customers and expand
their customer base - Local Store Marketing Programs for the
network and individual locations that need
a boost in customer counts and sales
- Complete Media Planning and Placement
- Development of Program Support
Marketing Tools - Social Media Strategies & Management
as well as Online Marketing - Creative Development - Brand Strategy
and Killer Headlines - Advertising Co-op ADI Planning and
Management
- Marketing Manuals
- Quarterly Network-Wide Marketing
Programs, Seasonal Promotions and
Marketing Support - Network Marketing Webinars and
Workshops - Corporate and Franchisee Marketing
Consultation - Guest Speaker Engagements for National
Conventions and Regional Meetings
