Our Clients Inclued
Wayback Burgers, Bellevue, WA – 69% increase customer counts &
42% higher sales during Grand Opening Month
The store opened in February, 2016 customer counts and sales were underperforming with respect to other stores that opened within 12 months prior. IMS began working with the client in April/May of that year.
Our first WB franchisee to work with was the owner of the Bellevue store. IMS developed a new Opening Launch & Grand Opening Plan. A new social media plan was implemented in combination with the new direct response mail program to select postal carrier routes in a 3-mile radius and a B2B employee targeted marketing program to businesses with 20+ employees in a two-mile radius.
Documented results indicated a 69% increase in customer counts and 42% increase in sales during the month of June (the Grand Opening month). Lunch customer counts increase 45% from the B2B initiatives targeted to the employees. Sales continued to increase with the Extended Marketing Plan through October.
✓ We changed the social media strategy targets, added posts including specific menu items w/ photos and special Grand Opening promotions.
✓ Modified the direct mail strategy from shared mail to highly targeted select postal carrier routes based on income within 3-miles of the store
✓ B2B program included the target list of businesses in a 2-mile radius w/ 20+ employees with a lunch special of a Free Milkshake with each order Monday – Thursday 11:00 AM – 2:00 PM.
✓ Fundraiser during the Grand Opening weekend with local kid’s charity with supports and constituents attended at the Ribbon Cutting. Great turnout of parents and supporters.
Robeks Smoothies, Ashburn, VA – 136 new customers in 30 days
Store had been open 8 years. Sales were flat with no growth for 18 months
and new competitors had opened. With a limited budget (less that $500),
we developed and initiated a Local Store Marketing Plan to target
businesses in a 3-mile radius w/ 20+ employees with a special offer of
“Buy One Smoothie, Get One Free” and “$3.00 off for Registering in the
Robeks Reward Program”.
Results – generated 136+ new customers during the 30-day promotion
from employees of these target businesses within a 3-mile radius. Sales
the following month increased 56%.
Island Fin Poke, Worcester, MA –
“Enter to Win a Year of Free Poke Bowls” Database
Campaign 1,032 “opt-in” signups in 2 ½ Months
2 ½ months before opening, the franchisee placed the Facebook ads and
posts resulting in only 35 ‘likes’. IMS initiated the “Enter to Win a Year of
Free Poke Bowls” and the program surpassed the FB ‘likes’ in one
month…after 2 ½ months there were 1,032 “opt-in” sign ups in the
database from the “Enter to Win….” Campaign compared to 756 FB
‘likes’.
The “Opening Soon” and “Opening Day” marketing messages were sent
to all 1,032 cell phone numbers and email addresses resulting in over
110 customers on Opening Day with no special offer.
Island Fin Poke, Worcester, MA –
“Enter to Win a Year of Free Poke Bowls” Database
Campaign 1,032 “opt-in” signups in 2 ½ Months
2 ½ months before opening the “Enter to Win a Year of Free Poke Bowls” Database
Campaign was initiated resulting in 665 “opt-in” signups. Two days before opening, a
marketing message was sent to the database for a “Free Poke Bowl Saturday 11:00
AM – 12:30 PM”. 119 bowls were served and 70 were turned away.
IMS CLIENT TESTIMONIALS
“I firmly believe any franchise organization seriously interested in increasing
their restaurant customer counts and sales would find value and benefit
from the marketing services, experience, and skills IMS offers. They have
been excellent reliable partner.”
- James H. Amos, Jr., Past Chairman, International Franchise Association,
Past President, Mail Boxes Etc. & The UPS Stores, Past CEO Tasti D-lit
“Our store was packed with customers during our weekend Grand Opening
promotion. It was a great success! Impact Marketing Services was a major
contributor to our success even after the event. The IMS team made our
promotion easy. We had over 1,000 customers! IMS went well above and
beyond our expectations.”
- Kellie Threadgill, Tasti D-lite Franchisee – Chandler, AZ
“We opened April 1, 2022 and had our Grand Opening in November. At
that time we had 1,900 customers in our database. The Grand Opening
Weekend event and special offer to customers generated over 200 new
customers that did not know we were open. Our store was full with
customers all weekend that IMS created and implemented for us. It was
a very successful Grand Opening weekend!”
- Dinesh Gudibandi, Pizza Twist Franchisee – Franklin, TN
"I worked with John Lee and his staff at Impact Marketing
on the events surrounding our Grand Opening this past
Summer. I was greatly impressed with the IMS team’s
knowledge of the local media environment and media
execution as well as the local store marketing ideas. The
Grand Opening Weekend was a great success and served as
a springboard to a successful Summer and I owe impact a lot
for that success.”
- Steve Patti, Orange, CT
“I decided to use Impact Marketing Services for several reasons – first
they were recommended by Jake’s Wayback Burger Corporate office
and I’ve not been in retail before so I recognize that I needed their
experience. By using IMS, it gave me time to concentrate on getting
my restaurant open, hire and train my staff and do all things that are
necessary to get open. It was a good decision. The Grand Opening
was a total success. During the Grand Opening weekend, we had the
restaurant full of customers for three days! IMS exceeded my
expectations.”
- Erwin Jansen, Wayne, PA
IMS CLIENT TESTIMONIALS
“I firmly believe any franchise organization seriously interested in increasing
their restaurant customer counts and sales would find value and benefit
from the marketing services, experience, and skills IMS offers. They have
been excellent reliable partner.”
- James H. Amos, Jr., Past Chairman, International Franchise Association,
Past President, Mail Boxes Etc. & The UPS Stores, Past CEO Tasti D-lit
“Our store was packed with customers during our weekend Grand Opening
promotion. It was a great success! Impact Marketing Services was a major
contributor to our success even after the event. The IMS team made our
promotion easy. We had over 1,000 customers! IMS went well above and
beyond our expectations.”
- Kellie Threadgill, Tasti D-lite Franchisee – Chandler, AZ
“We opened April 1, 2022 and had our Grand Opening in November. At
that time we had 1,900 customers in our database. The Grand Opening
Weekend event and special offer to customers generated over 200 new
customers that did not know we were open. Our store was full with
customers all weekend that IMS created and implemented for us. It was
a very successful Grand Opening weekend!”
- Dinesh Gudibandi, Pizza Twist Franchisee – Franklin, TN
"I worked with John Lee and his staff at Impact Marketing
on the events surrounding our Grand Opening this past
Summer. I was greatly impressed with the IMS team’s
knowledge of the local media environment and media
execution as well as the local store marketing ideas. The
Grand Opening Weekend was a great success and served as
a springboard to a successful Summer and I owe impact a lot
for that success.”
- Steve Patti, Orange, CT
“I decided to use Impact Marketing Services for several reasons – first
they were recommended by Jake’s Wayback Burger Corporate office
and I’ve not been in retail before so I recognize that I needed their
experience. By using IMS, it gave me time to concentrate on getting
my restaurant open, hire and train my staff and do all things that are
necessary to get open. It was a good decision. The Grand Opening
was a total success. During the Grand Opening weekend, we had the
restaurant full of customers for three days! IMS exceeded my
expectations.”
- Erwin Jansen, Wayne, PA
Nationally recognized 2-Part Marketing Podcast Series & Video
Avoid Opening Launch & Grand Opening Disappointments”.
Podcast #1 -
“Essential Elements of Pre-Opening for a Success Opening Launch.“
https://www.youtube.com/watch?v=cocf8oVuYNc
Podcast #2 -
“Now Open – Opening Day w/ a Store Full of Customers and a Line Out the Door”“
https://www.youtube.com/watch?v=4N5lFICr1KM
