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New Stores – Opening Launch & Grand Opening Program

“Avoid Opening Launch & Grand Opening Disappointments”
with a store full of customers and a line out the door on Opening Day.
“Opening Day”, Island Fin Poke – Tampa, FL.
1,013 “opt-in” entries before Opening Day & 128 waiting for store to open.
“The Opening Launch Marketing Program is the most important
promotion in the life of a new store .”
4-Month Opening Launch Marketing Program
Results to expect:
    • Generate 1,000+ “opt-in” future customer database before Opening Day
    • Serve 250-400+ customers on Opening Day
    • 68% more customers, 49% higher sales compared to previous openings
    • New stores achieve break-even faster and exceed ROI expectations
“My customer counts increased 67%, and sales increased 42%.” Ben Lee, Wayback Burgers Franchisee – Bellevue, WA


Front Window “Billboard” 60 days before Opening Day
Store front becomes visually dominate during buildout – creates “appetite appeal” before opening

Now Open 

We will create a store full of customers and a line out the door on Opening Day…all day following SMS Text messages to “opt-in” entrants, Social Media campaign, Friends & Family Open House, special community offer and local charity partner fundraising event.

Grand Opening
3-day promotion with charity partners & Ribbon Cutting
Kellie Threadgill, Tasti D-lite Franchisee –

Our store was packed with customers during our weekend Grand Opening promotion. It was a great success! Impact Marketing Services was a major contributor to our success even after the event. The IMS team made our promotions easy. We had over 1,000 customers! IMS went well above and beyond our expectations.”

Chandler, AZ
Ben Lee, Wayback Burgers Franchisee

We opened in February 2016, and customer counts and sales made a modest increase with the marketing plan we were using. In June, IMS was hired to develop our Opening Launch & Grand Opening Plan for our store, and the IMS team produced a fantastic plan and implemented it for us. My customer counts increased 67%, and sales increased 42%. We had immediate results from the social media, direct marketing, and field marketing ideas included in the plan. They turned our store around and got sales on the right track.”

Bellevue, WA
Learn more…request our FREE Opening Launch Marketing Guide and 3-Part Series Podcasts
“Avoid Opening Launch & Grand Opening Disappointments”.
Opening Launch Marketing Guide
3-Part Podcast Series

“Avoid Opening Launch & Grand Opening Disappointments”
Learn about our Opening Launch Marketing Program

Each episode is about 20 minutes.”

  • Part 1 – Pre-Opening
  • Part 2 – Now Open – Opening Day
  • Part 3 – Grand Opening
Existing Stores – Local Store Marketing Programs
“Marketing Road Maps to Growth”
Featuring our “Life Raft” Marketing Program for under-performing stores

Turn “hidden” sales opportunities into “tangle” results…increase customer counts and higher sales with these four-month programs –

  • Recapture past customers
  • Attract new customers
  • Take customers away from the competition
“Life Raft” Marketing Program –
for under-performing locations
    • Low cost – dramatic results
    • Quick turn-around immediate sales increases
Three-Month Local Store Marketing Programs
  • Relocation, Remodeled or Transfer stores – “Customer Appreciation” or “Grand Re-Opening – New Ownership & New Management
  • Enhanced Marketing Program for successful locations
All stores & the network –
Marketing Services & Training Webinars

A complete arsenal of marketing tools to help all of your stores meet any marketing challenge. 

  • Media Planning & Placement of Social Media, Digital Marketing & Traditional Media
  • Quarterly network-wide promotional campaigns
  • Marketing Webinars – educate & motivate
  • Complete Field Marketing & Community Marketing Programs
  • Development of Catering Marketing Program
  • Advertising Co-op Planning & Management
  • National and Regional Conferences speaking engagements & workshops
  • Lead Generation Campaigns and management of the database and database marketing messaging
  • One-on-one marketing consultation
  • Marketing Training Manuals 
Learn more…request our FREE “ Road
Maps to Growth” Local Store Marketing Guide.